Basics of SEO & SMO.
What is SEO?
The term SEO stands for "Search Engine Optimization" which implies making your website more relevant to search engine result pages(SERP) i.e. when you search for a specific content in the website then you want your website to feature among top 10 search results in the search engine (Google,yahoo,bing etc.)
SEO for Website Promotion is not just another Business Campaign, its Science!
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Social Media Optimization: The new buzz in Internet Marketing. It is a non-conventional approach to the conventional goal – website traffic. Social Media Optimization includes techniques like staying active on social networking websites, publishing articles on community portals, and answering queries on Yahoo! Answers. The general idea behind social media optimization services is to network your website to the web so that if people do not actually visit your website, they at least get to hear about it and see links to it. Eventually, they will visit your website too. Also, sometimes these articles get indexed by search engine bots and appear individually on search engine results alongside your own website. All these translate into greater visibility of your company and products, more inbound links, greater traffic and higher chances of ranking up in the SERPs.
SEO for Website Promotion is not just another Business Campaign, its Science!
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Social Media Optimization: The new buzz in Internet Marketing. It is a non-conventional approach to the conventional goal – website traffic. Social Media Optimization includes techniques like staying active on social networking websites, publishing articles on community portals, and answering queries on Yahoo! Answers. The general idea behind social media optimization services is to network your website to the web so that if people do not actually visit your website, they at least get to hear about it and see links to it. Eventually, they will visit your website too. Also, sometimes these articles get indexed by search engine bots and appear individually on search engine results alongside your own website. All these translate into greater visibility of your company and products, more inbound links, greater traffic and higher chances of ranking up in the SERPs.
What is SMO?
The term SMO stands for "Social Media Optimization".The methodology of performing the social media activities to make your website visible in the social media (facebook,twitter,you tube etc.),with an intend of attracting unique and quality visitors to your website.
One can do it by following ways--->
1.increase your linkability :-Updating the site regularly.Adding a blog is a great step.
2.Make tagging and bookmarking easy:-Adding content features like quick buttons is one way to make the process of tagging pages easier.
3.Reward inbound links:--I don’t agree with it completely!The other website might have been linked to your site because of quality of content on your website.So there is no need to reward the inbound links.
4.Help your content travel :--submitting your content to relevant sites will help your content travel further, and ultimately drive links back to your site.
5.Encourage the mash-up :-In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can embed videos from their site has fueled their growth
6.Get communities connected
One can do it by following ways--->
1.increase your linkability :-Updating the site regularly.Adding a blog is a great step.
2.Make tagging and bookmarking easy:-Adding content features like quick buttons is one way to make the process of tagging pages easier.
3.Reward inbound links:--I don’t agree with it completely!The other website might have been linked to your site because of quality of content on your website.So there is no need to reward the inbound links.
4.Help your content travel :--submitting your content to relevant sites will help your content travel further, and ultimately drive links back to your site.
5.Encourage the mash-up :-In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can embed videos from their site has fueled their growth
6.Get communities connected