SEO (Search engine optimization),SMO(Social media optimization) and online marketing :-->
SEO stands for improving the visibility of the website in search engines (Google,yahoo,Bing etc),while SMO stands for making your website more visible in social media(facebook,twitter,YouTube etc.) with an intention of attracting unique and relevant visitors to your website.
Online marketing comprises of all the paid marketing efforts including Google AdWords,facebook ads,yahoo advertisements etc,it also includes the online email campaigns thous involves both search engine marketing and social media marketing.
Comparative analysis of different competitor companies :-->
1.Page traffic (http://www.pagetraffic.in/ ) :-->
SEO packages :-- It starts from Rs. 60,000 for 6 months and have 4 -types of SEO packages Bronze , Silver, Gold and platinum
Individual packages cost not mentioned.
How mainly packaged differ!
Bronze Silver Gold Platinum
Number of keywords / terms 10 30 50 100
Directory submission 200 500 1000 1800
Guaranteed back link 40 100 150 200
Article writing and submission 6 10 12 18
Press release submission -- 6 12 15
Social bookmarking 200 500 1000 1500
Blog comments writing and submission -- -- -- 60
Competition analysis -- Yes Yes Yes
Web 2 & social media optimization -- -- Yes Yes
Customer support
Chat -- Yes Yes Yes
Telephone -- -- Yes Yes
Minimum Contract Duration is 6 months
Reference link -->http://www.pagetraffic.in/search-engine-optimization-india.php
Note:-- The free analysis option is provided for all of these packages to be filled for free quote.It includes
-->Web Designing
-->Social media optimization
-->Pay per click management
SMO packages :-- It starts from Rs. 45,000 for 6 months and have 3 -types of SEO packages Budget , Standard & Premium.
Individual packages cost not mentioned.
How mainly packages differ!
Budget Standard Premium
Facebook
Facebook contacts 25 per week 50 per week 100 per week
Daily status updates 1 5 10
Integration of other brand assets into -- Yes Yes
your Facebook profile (videos, audio, articles, etc)
Twitter
Custom Twitter Background -- Yes Yes
Daily tweets 1 5 10
Daily Retweets 2 5 10
Slideshare
Sharing -- 10 sites 20 sites
Flickr
Sharing of images -- 10 sites 20 sites
Blog
Creation of WordPress Blog -- Yes Yes
Weekly posts -- 1 2
Blog Promotion -- -- Yes
Setup of RSS feed for visitors -- -- Yes
Social Media Account
Social media account creation 20 sites 50 sites 100 sites
Video Optimization (YouTube, metacafe, Google Video)
Creating Videos -- -- Yes
Submission of Video (Video provided by client) 10 per month 30 per month 50 per month
Press Release & Social Bookmarking
Press Release Creation -- 1 per month 2 per month
Press Release Distribution -- 25 per PR 50 per PR
Social Bookmarking (Stumbleupon, delicious, 100 per month 200 per month 400 per month
reddit, furl, digg etc)
Minimum Duration is 3 months
Reference link -->http://www.pagetraffic.in/social-media-marketing-india.php
Pay Per Click Management packages :--It starts from Rs. 8,000 per month and have 3 -types of PPC packages Starter,Budget and StandardIndividual packages cost not mentioned.
How mainly packages differ!
Starter Budget Standard
Account Set up
Yahoo -- Yes Yes
Bing -- -- Yes
PPC Maintenance
A/B Testing -- -- Yes
Reporting Techniques
Work reports weekly bi-weekly bi-weekly
Support
Telephone -- Yes Yes
Reference link -->http://www.pagetraffic.in/pay-per-click-india.php
2.Trafficwala (http://www.trafficwala.com/ ) :-->
SEO packages :-- It starts from Rs. 35,000 for 6 months and have 4 -types of SEO packages Starter , Booster, Speed and Edge
Individual packages cost is mentioned.
How mainly packages differ!
Starter Booster Speed Edge
Number of keywords / terms 5 10 25 50
Optimization of Title, Description, up to 5 pages up to 10 pages up to 25 pages up to 50 pages
Keyword & Image alt Meta Tags
Content Optimization- Implementation 5 pages 10 pages 20 pages 50 pages
of H1/H2 & Bold tags to Content
Directory submission (per month) 100 200 400 800
Guaranteed back link 40 100 150 200
Article writing and submission 1 2 4 8
( In 500 Article Directories per Month)
Press Release Writing & Submission 1 1 2 4
( In 100 PR Sites per Month)
Social bookmarking 200 500 1000 1500
Other link building method light light moderate heavily
Price
Monthly Rs. 7,000 Rs. 11,500 Rs. 22,500 Rs. 40,500
$140 $250 $500 $900
Half Yearly Rs. 35,000 Rs. 56,250 Rs. 1,12,500 Rs. 2,02,500
$700 $1250 $2500 $4500
Yearly Rs. 70,000 Rs. 1,12,500 Rs. 2,25,000 Rs. 4,05,000
$1400 $2500 $5000 $9000
Reference link --> http://www.trafficwala.com/seoplans.php
SMO packages :-- It starts from Rs. 56,250 for 6 months and have 4 -types of SEO packages Bronze , Silver , Gold & Premium.
Individual packages cost is mentioned.
How mainly packages differ!
Bronze Silver Gold Platinum
Linkedin -- -- Yes Yes
Myspace -- -- -- Yes
Bebo/Orkut -- -- -- Yes
Microblogging in Twitter, Plurk, FriendFeed
No. of posts per month 8 12 16 20
Blog
No of blogs 8 12 16 20
No. of posts per month 2 5 10 15
Writing posts for the promotion -- -- Yes Yes
Blog linking from various other blogs -- -- -- --
Article Promotion
No of articles per month 4 6 8 12
No. of Syndications per article 10 15 20 30
Forum & Message Boards
No. of forums 2 5 8 10
No. of posts per month 4 8 16 32
Business Reviews
No. of reviews -- -- 1 2
Content Distribution & Promotion
No. of postings -- 2 4 6
Classifieds submissions
Classifieds submissions 4 4 8 16
Promotion -- Yes Yes Yes
Press Release & Social Bookmarking
Press Release writing -- -- Yes Yes
Press Release Submission 10 15 20 30
No. of posts per month (Social Bookmarking) 4 8 12 16
Video promotions
Creation (Using slides) -- -- Yes Yes
Price
Monthly Rs. 11,250 Rs. 22,500 Rs. 40,500 Rs. 67,500
$250 $500 $900 $1500
Half Yearly Rs. 56,250 Rs. 1,12,500 Rs. 2,02,500 Rs. 3,37,500
$1250 $2500 $4500 $7500
Yearly Rs. 1,12,500 Rs. 2,25,000 Rs. 4,05,000 Rs. 6,75,000
$2500 $5000 $9000 $15000
Reference link -->http://www.trafficwala.com/smoplans.php
3.Ebrandz (http://www.ebrandz.in/ ) :-->
SEO packages :-- It starts from Rs. 75,000 for 6 months and have 5-types of SEO packages Value , Bronze , Silver, Gold and platinum
Individual packages cost not mentioned.
How mainly packaged differ!
Value Bronze Silver Gold Platinum
Number of keywords / terms 15 25 52 84 120
Web 2.0 & Social Media Optimization
Social bookmarking 20 30 50 75 100
Video submission -- 20 30 40 50
Link Development
Manual Link Requests to Related Sites 450 600 1140 1475 1625
One Way Links from Directory 50 75 100 125 150
Submissions
Google Base Feeds -- upto 25 upto 50 Upto 75 Upto 100
products products products products
customer support
Chat -- Yes Yes Yes Yes
Telephone -- Yes Yes Yes Yes
Google base feed --- if you are offering products!
Reference link -->http://www.ebrandz.in/seo-packages.htm
SMO packages :-- It starts from Rs. 49,000. No information regarding the packages is provided.
Pay Per Click Management packages :--It starts from Rs. 14,500 per month and have 3 -types of PPC packages Silver,Gold and PlatinumIndividual packages cost not mentioned.
How mainly packages differ!
Silver Gold Platinum
Total man hours 13 26 43
Campaign Optimization
Keyword Research & Bid Management 1000 5000 unlimited
Other Activities
Images Ads 2 5 8
Landing Page Consultation 1 2 5
web optimizer(if required) -- Yes Yes
Reports
Advanced reports -- Yes Yes
Customer Support
Chat Support -- Yes Yes
Conference Calls 1 2 4
Reference link --> http://www.ebrandz.in/pay-per-click-campaign-management-services.htm
4.Skylab.in (http://www.skylab.in/ ) :-->
SEO packages :-- It starts from Rs. 7,000 per months and have 4 -types of SEO packages
Basic , Standard , Professional and Premium.
Individual packages cost not mentioned.
How mainly packaged differ!
Basic Standard Professional Premium
On-page Optimization (One
Time/Continuous)
In-Depth Keyword Research -- -- Yes Yes
& discovery service
Competitor Analysis -- 1 2 5
Number of keywords / terms 10 20 40 75
Guaranteed number of Keywords/ 3 5 7 10
Image & Hyperlink Optimization 10(images) 30(images) 75(images) 500(images)
Site Loading Speed -- Yes Yes Yes
Adding custom 404 error pages -- -- Yes Yes
Adding 301 permanent redirect 1 3 10 25
Code cleaning and text to code ratio -- -- 75(pages) 150(pages)
XML feed submission if you -- -- Yes Yes
have a feed
External Optimization
Manual submission to Local 1 3 5 8
Business directories
Manual submission to Industry 1 3 5 8
specific directories
and Continuous......................
Monthly Pricing (Half yearly / Rs. 7,000 Rs. 12,000 Rs. 20,000 Rs. 35,000
Yearly available on request) $200 $350 $600 $900
Reference link --> http://www.skylab.in/affordable-best-seo-pricing-packages/
To sum up :-- Different companies have come up with different pricing models w.r.t. the various services being provided by them.
Among all the companies Trafficwala is providing the cheapest SEO plan starting with the optimization of a website just restricted to 5 pages with the cost of Rs. 35,000 per 6 months!
SEO packages :-- It starts from Rs. 60,000 for 6 months and have 4 -types of SEO packages Bronze , Silver, Gold and platinum
Individual packages cost not mentioned.
How mainly packaged differ!
Bronze Silver Gold Platinum
Number of keywords / terms 10 30 50 100
Directory submission 200 500 1000 1800
Guaranteed back link 40 100 150 200
Article writing and submission 6 10 12 18
Press release submission -- 6 12 15
Social bookmarking 200 500 1000 1500
Blog comments writing and submission -- -- -- 60
Competition analysis -- Yes Yes Yes
Web 2 & social media optimization -- -- Yes Yes
Customer support
Chat -- Yes Yes Yes
Telephone -- -- Yes Yes
Minimum Contract Duration is 6 months
Reference link -->http://www.pagetraffic.in/search-engine-optimization-india.php
Note:-- The free analysis option is provided for all of these packages to be filled for free quote.It includes
- Name (Required)
- Email (Required)
- Phone
- Web site (Required)
- When would you like to begin using our service? (Required) :--Drop down menu
- ASAP
- Next week
- Next month
- 2-3 months
- Select a budget (approx will do) (Required) :--Drop down menu
- Rs. 12,000 to Rs. 20,000 per month
- Rs. 12,001 to Rs. 50,000 per month
- Rs. 50,001 to Rs. 1,00,000 per month
- Above Rs. 1,00,000 per month
- Keywords (For which you want your site optimized) :-- To be filled!
- Additional Comments
- Any additional service(s) you interested in? Choose all that apply.
-->Web Designing
-->Social media optimization
-->Pay per click management
- How did you learnt about Page Traffic? :--Drop down menu
- Search engine
- Newspaper/Magazine
- Friend/Colleague
- Television
- Trade Show
SMO packages :-- It starts from Rs. 45,000 for 6 months and have 3 -types of SEO packages Budget , Standard & Premium.
Individual packages cost not mentioned.
How mainly packages differ!
Budget Standard Premium
Facebook contacts 25 per week 50 per week 100 per week
Daily status updates 1 5 10
Integration of other brand assets into -- Yes Yes
your Facebook profile (videos, audio, articles, etc)
Custom Twitter Background -- Yes Yes
Daily tweets 1 5 10
Daily Retweets 2 5 10
Slideshare
Sharing -- 10 sites 20 sites
Flickr
Sharing of images -- 10 sites 20 sites
Blog
Creation of WordPress Blog -- Yes Yes
Weekly posts -- 1 2
Blog Promotion -- -- Yes
Setup of RSS feed for visitors -- -- Yes
Social Media Account
Social media account creation 20 sites 50 sites 100 sites
Video Optimization (YouTube, metacafe, Google Video)
Creating Videos -- -- Yes
Submission of Video (Video provided by client) 10 per month 30 per month 50 per month
Press Release & Social Bookmarking
Press Release Creation -- 1 per month 2 per month
Press Release Distribution -- 25 per PR 50 per PR
Social Bookmarking (Stumbleupon, delicious, 100 per month 200 per month 400 per month
reddit, furl, digg etc)
Minimum Duration is 3 months
Reference link -->http://www.pagetraffic.in/social-media-marketing-india.php
Pay Per Click Management packages :--It starts from Rs. 8,000 per month and have 3 -types of PPC packages Starter,Budget and StandardIndividual packages cost not mentioned.
How mainly packages differ!
Starter Budget Standard
Account Set up
Yahoo -- Yes Yes
Bing -- -- Yes
PPC Maintenance
A/B Testing -- -- Yes
Reporting Techniques
Work reports weekly bi-weekly bi-weekly
Support
Telephone -- Yes Yes
Reference link -->http://www.pagetraffic.in/pay-per-click-india.php
2.Trafficwala (http://www.trafficwala.com/ ) :-->
SEO packages :-- It starts from Rs. 35,000 for 6 months and have 4 -types of SEO packages Starter , Booster, Speed and Edge
Individual packages cost is mentioned.
How mainly packages differ!
Starter Booster Speed Edge
Number of keywords / terms 5 10 25 50
Optimization of Title, Description, up to 5 pages up to 10 pages up to 25 pages up to 50 pages
Keyword & Image alt Meta Tags
Content Optimization- Implementation 5 pages 10 pages 20 pages 50 pages
of H1/H2 & Bold tags to Content
Directory submission (per month) 100 200 400 800
Guaranteed back link 40 100 150 200
Article writing and submission 1 2 4 8
( In 500 Article Directories per Month)
Press Release Writing & Submission 1 1 2 4
( In 100 PR Sites per Month)
Social bookmarking 200 500 1000 1500
Other link building method light light moderate heavily
Price
Monthly Rs. 7,000 Rs. 11,500 Rs. 22,500 Rs. 40,500
$140 $250 $500 $900
Half Yearly Rs. 35,000 Rs. 56,250 Rs. 1,12,500 Rs. 2,02,500
$700 $1250 $2500 $4500
Yearly Rs. 70,000 Rs. 1,12,500 Rs. 2,25,000 Rs. 4,05,000
$1400 $2500 $5000 $9000
Reference link --> http://www.trafficwala.com/seoplans.php
SMO packages :-- It starts from Rs. 56,250 for 6 months and have 4 -types of SEO packages Bronze , Silver , Gold & Premium.
Individual packages cost is mentioned.
How mainly packages differ!
Bronze Silver Gold Platinum
Linkedin -- -- Yes Yes
Myspace -- -- -- Yes
Bebo/Orkut -- -- -- Yes
Microblogging in Twitter, Plurk, FriendFeed
No. of posts per month 8 12 16 20
Blog
No of blogs 8 12 16 20
No. of posts per month 2 5 10 15
Writing posts for the promotion -- -- Yes Yes
Blog linking from various other blogs -- -- -- --
Article Promotion
No of articles per month 4 6 8 12
No. of Syndications per article 10 15 20 30
Forum & Message Boards
No. of forums 2 5 8 10
No. of posts per month 4 8 16 32
Business Reviews
No. of reviews -- -- 1 2
Content Distribution & Promotion
No. of postings -- 2 4 6
Classifieds submissions
Classifieds submissions 4 4 8 16
Promotion -- Yes Yes Yes
Press Release & Social Bookmarking
Press Release writing -- -- Yes Yes
Press Release Submission 10 15 20 30
No. of posts per month (Social Bookmarking) 4 8 12 16
Video promotions
Creation (Using slides) -- -- Yes Yes
Price
Monthly Rs. 11,250 Rs. 22,500 Rs. 40,500 Rs. 67,500
$250 $500 $900 $1500
Half Yearly Rs. 56,250 Rs. 1,12,500 Rs. 2,02,500 Rs. 3,37,500
$1250 $2500 $4500 $7500
Yearly Rs. 1,12,500 Rs. 2,25,000 Rs. 4,05,000 Rs. 6,75,000
$2500 $5000 $9000 $15000
Reference link -->http://www.trafficwala.com/smoplans.php
3.Ebrandz (http://www.ebrandz.in/ ) :-->
SEO packages :-- It starts from Rs. 75,000 for 6 months and have 5-types of SEO packages Value , Bronze , Silver, Gold and platinum
Individual packages cost not mentioned.
How mainly packaged differ!
Value Bronze Silver Gold Platinum
Number of keywords / terms 15 25 52 84 120
Web 2.0 & Social Media Optimization
Social bookmarking 20 30 50 75 100
Video submission -- 20 30 40 50
Link Development
Manual Link Requests to Related Sites 450 600 1140 1475 1625
One Way Links from Directory 50 75 100 125 150
Submissions
Google Base Feeds -- upto 25 upto 50 Upto 75 Upto 100
products products products products
customer support
Chat -- Yes Yes Yes Yes
Telephone -- Yes Yes Yes Yes
Google base feed --- if you are offering products!
Reference link -->http://www.ebrandz.in/seo-packages.htm
SMO packages :-- It starts from Rs. 49,000. No information regarding the packages is provided.
Pay Per Click Management packages :--It starts from Rs. 14,500 per month and have 3 -types of PPC packages Silver,Gold and PlatinumIndividual packages cost not mentioned.
How mainly packages differ!
Silver Gold Platinum
Total man hours 13 26 43
Campaign Optimization
Keyword Research & Bid Management 1000 5000 unlimited
Other Activities
Images Ads 2 5 8
Landing Page Consultation 1 2 5
web optimizer(if required) -- Yes Yes
Reports
Advanced reports -- Yes Yes
Customer Support
Chat Support -- Yes Yes
Conference Calls 1 2 4
Reference link --> http://www.ebrandz.in/pay-per-click-campaign-management-services.htm
4.Skylab.in (http://www.skylab.in/ ) :-->
SEO packages :-- It starts from Rs. 7,000 per months and have 4 -types of SEO packages
Basic , Standard , Professional and Premium.
Individual packages cost not mentioned.
How mainly packaged differ!
Basic Standard Professional Premium
On-page Optimization (One
Time/Continuous)
In-Depth Keyword Research -- -- Yes Yes
& discovery service
Competitor Analysis -- 1 2 5
Number of keywords / terms 10 20 40 75
Guaranteed number of Keywords/ 3 5 7 10
Image & Hyperlink Optimization 10(images) 30(images) 75(images) 500(images)
Site Loading Speed -- Yes Yes Yes
Adding custom 404 error pages -- -- Yes Yes
Adding 301 permanent redirect 1 3 10 25
Code cleaning and text to code ratio -- -- 75(pages) 150(pages)
XML feed submission if you -- -- Yes Yes
have a feed
External Optimization
Manual submission to Local 1 3 5 8
Business directories
Manual submission to Industry 1 3 5 8
specific directories
and Continuous......................
Monthly Pricing (Half yearly / Rs. 7,000 Rs. 12,000 Rs. 20,000 Rs. 35,000
Yearly available on request) $200 $350 $600 $900
Reference link --> http://www.skylab.in/affordable-best-seo-pricing-packages/
To sum up :-- Different companies have come up with different pricing models w.r.t. the various services being provided by them.
Among all the companies Trafficwala is providing the cheapest SEO plan starting with the optimization of a website just restricted to 5 pages with the cost of Rs. 35,000 per 6 months!